B) Question 2
How do you think self service technology could be improved so that people don't get frustrated?
(by virtue of private sector)
There's no denying the fact that customer service is important to a small or mid-sized business. The quality of that service will either enhance or degrade customer loyalty to our brand and business. With the economy in recession, customers have more alternatives than ever. The business that proves to be responsive to customer questions, complaints, or other needs can gain a clear competitive advantage. That's why it's so important to understand how new technologies can help to anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of your business.
Giving Customers What They Want, When They Want It
The goal of your business in terms of its customer interactions is the generate loyalty. There's no better way to do that than to offer quality products and services and to be responsive to your customers. But as new technologies have come to market to make it easier for businesses to provide customer service, they may also be increasing the number of channels through which you interact with customers and the complexity of those interactions. Accenture, the technology consulting firm, suggests that businesses that want to use technology to raise the quality of their customer service focus on the following:
- Data management and analytics. Using data collected from customer to analyze their preferences.
- Insight-driven marketing. Gaining insights into your business from customer data so you can more effectively target marketing.
- Marketing automation. Streamlining and automating business processes to improve efficiency and keep costs low.
- Self-service optimization. Finding ways for customers to interact with your business when they want.
Some Enhancement That Can We Do:
- Kiosks / Self-Service
Self-service technology can enhance the customer experience, but proper integration is pivotal. Learn from real-world examples about how smartly deployed technology can unify the shopping experience while adding new customer touchpoints. - Payments
It's all about the money, and retailers that make it easy for their customers to pay for products and services increase their chances of making the sale. Payment technology is constantly evolving, too, meaning that retailers need to keep both themselves and their in-store systems up-to-date. - Self-Checkout
Why have an employee check out one customer, when they can be helping four at once? Self-check-out is rapidly winning over customers, and saving tons of money in the process. - Technology
The modern retail store is a high-tech place, even if the products it carries are decidedly low-tech. From inventory management to point-of-sale to digital merchandising, the technology behind the retail experience can be incredibly complex. Use this research center as a quick way to keep up-to-date with what is new and exciting in retail technology.







